NADA Endorses the Marketing to Kids (Stop M2K) Coalition
NADA was recently approached by the Heart and Stroke Foundation to lend support to the Stop Marketing to Kids (M2K) Coalition, an initiative that envisions a Canada where children and parents make nutritious food choices in an environment free of influence from food and beverage marketing to children.
In 2010, the World Health Organization called on countries worldwide to take action to address today’s excessive food and beverage marketing to children. In response to the evidence-based recommendation from the WHO, Canada’s first Stop Marketing to Kids (M2K) Coalition was launched in February 2016 to advocate for restrictions on food and beverage marketing to children.
The Stop M2K Coalition’s policy recommendation and guiding principles are encapsulated in the “Ottawa Principles”. You can join the 35 (and counting) endorsers who aim to reduce the impacts of food and beverage marketing to children.
Learn more here: http://stopmarketingtokids.ca/